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November 1st, 2008

Common Mistakes Made by Santa Cruz Real Estate Investors

Investing in Santa Cruz real estate can be a great way to make money. People want to live in Santa Cruz, so there is a market for the homes you can buy and sell. On the other hand, many homeowners move to Santa Cruz without counting the cost, and this can lead to a lot of properties available at a discounted price as homeowners want to get out of their mortgages before going into foreclosure. However, if you make these common real estate investment mistakes, you will severely limit the amount of money you can make.

Failing to Count All of the Costs

The main cost you will face when purchasing an investment property is, of course, the purchase price. However, there are many other costs that you will need to account for, and these can cut into your profits significantly. For instance, you will need to pay transaction or closing costs at both the purchase and the sale of the property. There are also costs involved with setting up a rental agreement if you intend to lease the property. Also, you will have many capital expenses as you get the property ready for resale. You may need to replace the carpet, buy a new stove, or even repair the roof. These costs must be accounted for before you purchase the property if you are going to make a profit.

Failing to Account for Risk

Any time you invest, whether in real estate or mutual funds, you will take on risk. You need to make sure that you account for this risk when investing in real estate. Before you jump into a “no money down” loan and use a personal asset as collateral, make sure you realize that there is substantial risk involved in purchasing real estate. The market could change, and you could be stuck owning a home that you have no need for but that cannot sell. Have other sources of income available if you need them. Build up some cash reserves before you start investing that you can use as a cushion if your investment should fail.

Treating Investing as a Hobby, Not a Business

Many real estate investors fail because they do not treat their investments like a business. They see real estate investing as a way to “get rich quick” and fail to make the necessary plans before investing. Real estate investing is no different than any other business. It takes time and effort to plan a successful investment. When you think about he amount of money you will be investing in the Santa Cruz real estate market, it just makes sense to stop and plan before you jump into the field.

Becoming Too Emotionally Involved

Investing in real estate is exciting. There is the thrill of the hunt as you look for the next great investment property. There is the adrenaline rush that comes from beating your competitor to the closing on a particularly hot property. Becoming too emotionally involved in your real estate investing choices is dangerous, because you will end up making mistakes. Over bidding in bidding wars is common when you become emotionally attached to the process. Giving in to fears about market changes can cause you to lose a particularly good deal. Enjoy investing, but do not make it emotional.

Seb Frey is a Capitola, California Real Estate Broker specializing in Santa Cruz Real Estate. He is fluent in Spanish and enjoys helping people find their piece of the American Dream in Santa Cruz. You can find Seb’s blog at SantaCruzHomeBroker.com/blog.

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